ANDREW  REYNOLDS

Andrew has always enjoyed public speaking and presentations and has enjoyed many opportunities to grow in strategic communication. From copywriting and press releases to strategic planning, Andrew is your man. He's a "Google Maps" thinker, which means he sees the large, long-term picture but can also zoom in to direct the minor details. His specialties include public relations, marketing & business strategy, product & brand management, copywriting, and photo editing.

While working with Venture Management, Andrew was able to direct a team in assisting a local upstart with a marketing strategy initiative. The goal of the project was to ensure that the company was communicating proper image to its customers through communication and service. An analysis of the company, its competition, target customers, its services and products, pricing schedule, and its promotions was completed and the strategy was crafted from the analysis.

Another of Andrew's projects was with another local company who had suffered image problems due to media exposure at a less than optimal time in their business life -- an action that ended their viability at their first location. The company moved to a different location and fixed the issues, but needed to know if they could still make a go of the situation. A team was formed and market research was conducted upon a sample of the target audience through focus groups and surveys. The analysis proved insightful, and the data showed that customers would still patronize the establishment and that the company could eliminate several inventory-intensive product lines.

Andrew graduated Summa Cum Laude from NC State with a BS in Business Administration with concentrations in Marketing and Finance and a minor in Accounting. His extra-curricular time was filled with starting and maintaining the NC State chapter of the American Marketing Association, where he served as Co-VP of Communication ('07-'08) and Co-President ('08-'09).

When not at the daily grind, Andrew enjoys practicing parkour, learning guitar, and relaxing with a good book.