MARY  KATHERINE  STRUPE

Mary Katherine enjoys the creative side of marketing and advertising. She likes to focus her efforts on the research, development, and management of marketing materials, campaigns, lead generation, and public relations. Whether it is content writing, product and brand management, photo editing, or event planning, Mary Katherine has extensive marketing experience. Moreover, she has completed projects across a variety of industries, expanding her knowledge and skills.

Currently, Mary Katherine is working on a fully integrated marketing campaign for Strupe Chiropractic Center.  Her efforts consist of designing a new logo and tag line, writing and developing a website followed by an extensive SEO initiative, a direct mailing campaign, and reaching out to local organizations to target and increase the number of new patients.

Previously, she performed extensive competitive research for Alien Skin, a PhotoShop Plug-in software provider.  Her efforts and findings were used to facilitate Alien Skin’s product research and development initiatives. Prior to her research, the company had little knowledge of industry competitors and their product offerings. With her analysis they were able to assess their current market status and formulate a strong product road map. Additionally, her marketing research provided a basis for an appropriate marketing mix.

Mary Katherine has also completed a great deal of marketing research and material development for The Pantry’s Rapid Fuel Fleet Card. While working with a marketing and branding team, Mary Katherine helped The Pantry gain market awareness and build brand positioning by evaluating the industry and current marketing efforts. She created fresh marketing materials to target new markets to drive revenue and the number of Fleet Card Users. Materials included: a new logo and tag line, promotional items such as coffee mugs, trade show booths, “Lunch and Learn” events, and new road sign banners.

Graduating with Magna Cum Laude honors from the College of Management at North Carolina State University with a Bachelor’s of Science in Business Administration, a concentration in marketing, and a minor in Spanish, Mary Katherine has a strong work ethic and a broad skill set. When putting her creativity aside, Mary Katherine enjoys spending time outdoors running, snowboarding, and waterskiing.